Formula 1 and disney have partnered up for a collaboration between the two. Disney’s Mickey & Friends will be present "in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe".
Formula 1 and Disney are both iconic brands with a rich history. Today, they announced their future collaboration to bring the two together. From 2026 onward, fans will be able to see the Iconic Mickey Mouse while also immersing themselves in Formula 1.
'Fantastic Match'
Emily Prazer, Chief Commercial Officer of Formula 1, said, “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa."
"It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return, we’re introducing Disney to our 820 million fans worldwide."
"It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Disney Consumer Products President, Tasia Filippatos, said, “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love."
"This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
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