Haas will driver under new name in 2026, car livery launch date revealed
The Haas F1 Team will be rebranded for the 2026 season, as the team is set to have a new name under a new title sponsor.
"Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move.”- Akio Toyoda, The Chairman of Toyota Motor Corporation
Since 2023, the team's title sponsor has been MoneyGram, but that will change moving forward.
After first joining forces with Toyota Gazoo Racing in October 2024, entering a multi-year technical partnership, TGR will become the team's next title sponsor in 2026.
The team will be called TGR Haas F1 Team next season. The two companies also made progress in executing the team's first fully-fledged TPC program in 2025, which will be known as the 'TGR Haas Driver Development Program' moving forward.
Haas team boss Ayao Komatsu said: "It’s naturally a privilege to deepen our relationship with TGR through this new title partnership agreement.
“Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026.
"The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly and that’s something that will only increase as our partnership matures. We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process."
The Chairman of Toyota Motor Corporation, Akio Toyoda added: "Throughout our challenges in the 2025 season, I witnessed young TGR drivers and engineers begin to believe in their own potential and set their sights on even greater dreams.
"Seeing this transformation moved me deeply. And today, I can say this with confidence, Toyota has finally begun to move – really move.
"I would like to express my sincere gratitude to Gene Haas and Ayao Komatsu for standing alongside our young members, believing in their potential, and facing the future with the same passion and perspective.
"By taking our partnership with Haas another step forward next year, TGR’s ‘People, Product, Pipeline’ mantra – will accelerate in a way we have never seen before. The time has come for the next generation to take their first steps toward the world stage.
"Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move.”
Car livery launch date revealed
Haas' new livery will be unveiled on 23 January online before pre-season testing begins at the Circuit de Barcelona-Catalunya track.
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