Lewis Hamilton had teased a 'special' announcement on Friday, August 8, and that day has now arrived. The revelation is here, but it’s hardly groundbreaking, especially for Formula 1 fans.
The Ferrari driver first sparked intrigue on July 28 when he released a cryptic video referencing‘ 8-8.’ This led to speculation about what it could mean: a major F1 announcement? A new sponsor? No one knew for sure. Now an outlet has unravelled what it is about - and it’s definitely not related to Formula 1.
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The anticipated announcement by the Ferrari driver appears to be related to his tequila brand, Almave. The wine and spirit company, co-founded by Hamilton, has produced premium non-alcoholic spirits among other drinks.