Williams unveil bespoke "Driven by Words" livery ahead of Brazil GP!
Williams has revealed the new colours the Grove-based outfit will race with at the Brazilian Grand Prix.
The special edition, an initiative developed in association with partner Gulf and dubbed 'Driven by Words', was described as "a tribute to the heartbeat of racing," and it boasts 493 words that "fans from around the world associate with Williams and Gulf," and it marks the second iteration of the sort following their previous "Bolder than Bold" collaboration from the 2023 season.
Fans sent their word submissions since July, upon which a poll was opened to choose which words would ultimately end up in the final design, with fans casting over 140,000 votes overall.
Among the most popular selections, 'Legacy' with over 7,700 votes, 'Passion,' with more than 5,800 votes, and 'Teamwork,' with over 4,100 votes, were the fans' favorite choices.
Along with the incorporation of the words, the livery features Gulf's brand image colours, light blue and orange.
The bespoke livery will be donned on Carlos Sainz' and Alexander Albon's FW47's as the pair of drivers go racing during the Brazilian Grand Prix weekend in Sao Paulo.
Williams are currently far ahead its rivals in the Constructors' championship, placing P5, taking on the role of "best of the rest" behind the top teams, McLaren, already crowned champions, Ferrari, Mercedes and Red Bull Racing.
James Vowles, Team Principal of Atlassian Williams Racing said: “As an iconic Formula 1 team with a Championship-winning legacy and a plan to win again, we know Atlassian Williams Racing means so much to our millions of fans around the world.
"This incredible livery campaign with Gulf has really brought that to life, and it will be a privilege to race every lap in Brazil with the passion and emotion of our fans woven into this beautiful design on the car.”
Mike Jones, CEO, Gulf Oil International said: “Through our partnership with Williams, we continue to celebrate those who truly make racing matter – the fans.
"This livery is created by them and their passion for the Gulf brand. ‘Driven by Words’ marks another moment in Gulf’s exceptional racing history, and we are thrilled to see this unique livery come to life on-track in Brazil,” he concluded.
Watch the livery below
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