F1 and Heineken have announced a multi-year "extension and expansion of its Global Partnership", with Max Verstappen on hand to help launch a new and unique prize.
I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action.”- F1 CEO Stefano Domenicali
Following its initial signing in 2016, Heineken and F1 will continue to collaborate to enhance fan interactions, introducing new features at 'F1 Fan Zones' at every race weekend, as well as launching the 'Heineken Star Fans' campaign, which will celebrate the best fans through online content series, dedicated pages on F1.com, awards, and exclusive competitions.
Along with that, a brand-new and unique F1 'season ticket' has been handed out by Max Verstappen to one fan, with this speical prize made out of carbon fibre.
The Dutchman handed the 'ticket' to Brandon Burgess, who has gone viral on social media for his attempts to visit all 24 races in 2025 on a £20,000 budget. This 'ticket' fully covers all expenses for every single Grand Prix.
“I am delighted that our partnership will bring even more excitement to spectators both at and away from the track for many years to come," said F1 CEO Stefano Domenicali in a press release.
"In motorsport, innovation is in our DNA, so I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action.”
Dolf van den Brink, CEO & Chairman of the Executive Board at Heineken, said: “This new chapter of our partnership is about more than sponsorship - it’s about connecting with fans, creating unique experiences, and celebrating the global F1 fandom.
"In celebration of this contract renewal, we are excited to launch the sport’s first season ticket, giving a fan and a friend the opportunity to attend every race of the season - truly a once-in-a-lifetime adventure."
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