Audi shares major news ahead of historic 2026 F1 debut
Audi has officially announced its partnership with Revolut as its new premium partner ahead of the German brand’s historic Formula 1 debut in 2026.
Just months away from Audi’s historic Formula 1 debut, the four-ring brand is making sure it’s fully prepared.
Recently, the German manufacturer announced a major partnership with Revolut, the well-known digital bank, welcoming it as its new title partner.
''The future Audi F1 Team and Revolut, the global fintech leader with over 60 million customers, are joining forces in a landmark agreement that will see Revolut become the title partner of the team from the 2026 FIA Formula One World Championship season onward,'' the press release reads.
''The partnership unites two premium brands with a shared ambition to challenge convention and drive consistent innovation – both in motorsport and in global finance.''
According to Audi, the goal of the partnership is ''to establish new ways for fans to interact with the sport during race weekends, with unique experiences for a new generation of motorsport enthusiasts and exclusive benefits for Revolut customers.''
Wheatley and Döllner comment new Revolut partnership
“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand,'' Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, said on the new partnership.
''We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement.''
He also added: ''In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
Jonathan Wheatley, who will act as team principal for Audi next season, also added: “With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport.''
''From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
Finally Nik Storonsky, CEO of Revolut, concluded: “This is a monumental partnership for Revolut and the future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport.''
''As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
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