Daniel Ricciardo has begun a partnership with his former team Racing Bulls. Unlike in the past, the Australian will not race for the team, as now they join forces on different grounds. Racing Bulls have announced in a press release that they will begin a collaboration with Enchanté, the premium lifestyle brand founded by their former driver. Their F1 Academy driver, Rafaela Ferreira will wear a team kit during the weekend, with more to be announced soon. Their logo will also be present on the car she will drive on Sunday.
Ricciardo 'Back' in Formula 1
The brand will collaborate with the VCARB Academy Programme, as they aim to 'build something meaningful from the ground up', as the brand also aims to be 'part of shaping the future of women in motorsport', their press release writes.
"“Enchanté has always come from a place of fun. Look good, feel good. Jumping in a car at those speeds requires so much confidence, and I know feeling comfortable walking through the paddock feeds all of that. This partnership between Enchanté and the Visa Cash App Racing Bulls Academy Programme is something we’re really excited about, and we look forward to creating an extension of fashion in the paddock that’s been building over the last few years," Ricciardo said.
F1 Academy driver Ferreira is also looking forward to the collaboration. "I like to play around with my style and often use clothes to express who I am. This is such an exciting partnership as I love the fun vibe that Enchanté brings, so can’t wait to bring the confidence it gives me to track. I'm looking forward to wearing the collection over the weekend for my first time driving with Visa Cash App Racing Bulls Academy Programme in Miami."
This article was written in collaboration with Tim Kraaij